Strategic UX Designer with 3+ years structuring scalable systems and experiences across B2B/B2C SaaS and AI-driven platforms — bridging user needs, business goals, and technical constraints from research to delivery.
Monitra Health - Upbeat
A cardiac monitoring redesign to eliminate support dependency and reduce CX costs by 10x
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Ahhaa - Website Redesign
Strategic repositioning from wellness app to mind fitness platform
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Trekking Guide App
Designing a trusted discovery-to-booking journey for modern adventure seekers
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Osumburg (E-com platform)
Designing a seamless discovery-to-checkout flow for a growing D2C fashion brand
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Interested to discuss my thinking process, feel free to reach out.
Understand the real problem
I start by understanding the intent behind every brief — listening deeply to stakeholders, aligning on business goals, and researching users before touching a single frame. The goal is always to solve the right problem.
Design with clarity and intent
Once I have full context — user research, business constraints, and scope — I plan and frame the solution deliberately. Every design decision is backed by evidence, not assumption, so what gets built is purposeful from the start.
Validate - Iterate - Scale
I build quick prototypes using AI tools to accelerate the process without compromising quality, refine decisions based on feedback, and design systems that scale beyond one release.
